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Making Email Marketing Strategy

Making Email Marketing Strategy
[Photo: Pixabay]

BRAND

Making Email Marketing Strategy

An email marketing strategy is a component of your comprehensive marketing strategy and business plan. It helps the business to market its products and services with the use of the email channel with the best chances for making a profit and reaching company’s goals. Due to the fact effective email marketing strategy considers target customers, their preferences and advantages they are aspiring for along with the company’s products services and industry and which email marketing messages are most effective.

Building Email Marketing Strategy

A realistic email marketing framework along with defining goals maps the steps to reach those heights.

The following areas are where a company can look into for a better email program.

  • Abandoned shopping cart email
  • Calculating email marketing ROI
  • Testing and email marketing optimization
  • Customer relevance in your email marketing program
  • Develop a better email marketing strategy

Building subscriber Lists

Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail.

  1. Offer sign-up forms on your website
  2. Ask customers to sign-up when they make a purchase
  3. Offer free stuff
  4. Offer an exclusive opportunity or deal
  5. Let them share
  6. Deliver value-add content

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Building database and Purchasing database are two most important components of email marketing.

E-mail Follow-up

An email that is sent automatically after the autoresponder is sent. Usually an entire sequence of legacy follows up messages is set up and will be delivered at intervals you choose. Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.

There are four primary objectives for a follow up email:

  • Need Information
    When we need to clarify a piece of information, get a status update on a deal, or determine whether we got a job.
  • Request a Meeting
    We generally want to meet with a contact to pick their brain, give a pitch, ask for a favor, or receive feedback.
  • Just To Catch Up
    When we haven’t spoken to a particular connection in a while, when we hear exciting news about them or their company, or when we want to share a milestone that we accomplished.

Say Thank You
When we haven’t spoken to a particular connection in a while, when we hear exciting news about them or their company, or when we want to share a milestone that we accomplished.

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