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How A Mobile User Journey Utilised By The Marketers?

mobile user journey
[Photo: Pixabay]


How A Mobile User Journey Utilised By The Marketers?

On the basis of a study it has been identified that consumers are fundamentally communicating using mobile to analyse products for future shopping online. 50% of the organizations and 61% of the respondents are in consonance with this statement. Also, 43% of the company’s respondents along with 50% of the agencies believe that consumers are trying to be interaction or engaging themselves with them using a mobile in a manner to have information about the product which they would later buy offline or from the outlet. 47% of the agency respondents & 37% of the company respondents believes that customer approach them via mobile to buy products directly. 31% of the agencies and 23% of the company respondents believe customers using their mobile phone to research about the product while in store.

B2B Journey

The B2B user journey is made up of various stages:

  • Endless searches for suppliers;
  • Going through the reviews and ratings of these suppliers online;
  • Registering oneself for receiving newsletters from these suppliers;
  • Suggestions from the social networking sites connections on LinkedIn and Twitter about know-how of these suppliers;
  • Going through various diagnostic tools to comprehend what type of hosting one requires;


While going through the whole process if one assumes where is the use of mobile, the answer is while making a note of the new or recommended suppliers, in the last point. But, if one look closely the whole research was done on various websites and doing the registration also one requires mobile. But, that was done on multiple devices laptop/desktop or smartphone or iPad. So, for this journey the decision is based on risk mitigation and finding the right fit for the business (customer) needs.


B2C Journey

An individual has airline loyalty points and he is aspiring where he can use them. This is like going through various destination information he could visit and enjoying the whole process of making a practical plan.

  • The whole process can be considered into various steps not limiting to:
  • Login into the account to check the number of loyalty points;
  • On the basis of number of loyalty points, one needs to see which flight can be booked;
  • Checking all the list destinations which can be visited on these points without having any destination in mind;
  • Checking the availability of the flights;
  • Checking the list of the destinations as on which type of travel the person want to utilise the points (romantic or family travel etc.);
  • Checking the most cost-effective manner of utilising the points so that one does not have to pay for any other charges like airport taxes or baggage charges etc.


As it is clear from the beginning that this planning is a personal one according to Harvard business Review this is called as for ‘me’ time. Nearly 30% of all website visits to travel sites are now carried out on mobile devices. The plan is actually not fulfilling all the desires of the person to travel on the particular choice of airline. The main point here is that it was necessary to comprehend the desire of the individual’s user journey, and that included to explore, to acquire information and to mock plan it.

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