Global retailers have started to envision the importance of coming up with an innovative sales channel which leverages m-shopping behaviour to achieve higher sale. Various retail businesses have started to utilise the power of mobile technology to bring in enjoyable, engaging and differentiated digital in-store shopping experience for their customers, and in turn increase business for themselves. Cutting edge mobile technologies has a lot to contribute to the traditional retail businesses. With the support of mobile technologies retailers can creatively connect with their customers using various smartphone applications.
1) Beacon Technology: Beacons or iBeacons are a low-cost piece of hardware that can transmit messages, locate mobile devices and also enable payments at point of sale.
- Carries customer data to reveal buying patterns, trends and associations with respect to human behaviour and interaction.
- Streamlined experience for customers
- Better service and engagement levels for customers
- Assisted shopping
2) Augmented Reality (AR)
- A virtual layer on top of real or physical environment. Augmented reality as a technology is exciting, promising and has to offer to the retail players. How a particular retailer applies augmented reality depends on products or the services on offer.
- Many furniture or paint shops allow customers to capture image of their rooms or walls and try out furniture or paint colours to assist them in decision making
3) GPS Technology:
- This is one of the most widely used technologies by retailers today. Shop owners can send promotional messages when a customer is detected in the vicinity of a competitor’s location. Retailers having presence at multiple locations can assist their customers by letting them locate the nearest retail outlets. This is ideal when you have multiple stores in a particular city.
- External Hardware Integration Mobile POS
- A mobile Point of Sales or POS is a mechanism to simplify the customer’s checkout experience through a smartphone or smart device. As soon as customer finishes shopping, they can approach any sales staff. The staff member can assist generating an invoice and take payments through a mobile device. It also creates an opportunity for the sales staff to engage in a meaningful way with the customer.
- Mobile POS technology helps remove the need for wired point-of-sale equipment.
4) External Hardware Integration
- Many retailers have implemented self-checkout counters through which customers can scan their shopping and pay using a mobile checkout application.
5) QR Codes
- Abbreviated as a Quick Response Code, is a two-dimensional barcode that can be read by a device through its camera to identify the optical label that contains information about the item to which it is attached.
- Mobile application distribution motivates customers to use their mobile apps to enhance their shopping experience.
- Request electronic versions of receipts. It means customer’s printed receipts can have QR Codes on them. An electronic version of the receipt can be sent to the customer on email by scanning the code.
6) NFC Technology (Near Field Communication)
- NFC is being considered as the next generation of mobile marketing.
- Utilising the NFC technology, mobile devices turn even more crucial to individuals than they are presently.
NFC is a form of contactless communication between gadgets like smartphones or tablets that authorizes a user to surf their personal communication device over an NFC-supported device to send information not requiring to touch the devices together or perform various steps to set up a connection.